I had the opportunity to speak today at The BIG Conference about how to generate leads and sales through inbound marketing.
You have fans - so NOW what? Conversion, Landing Pages, Offers
The offer and landing page are important parts of any lead generation marketing campaign. This is where the conversion takes place to fill the top of the sales funnel. You work really hard on all your blogging and social media efforts, but without attractive offers and optimized landing pages, all that effort goes to waste. There is a lot that goes into a successful landing page from the offer to the call-to-action, to the landing page layout. This session will cover all the basics of how to convert more of your traffic into leads and sales and actually make something worthwhile out of all your inbound marketing effort.
Yes, it is ok to sell things through social media.
Yes, it is ok to evaluate your blog as a source of leads and customers.