Marketing with Mike Volpe

With the huge boost in user generated content on websites allowing product and business reviews like Amazon, Yelp, and more, how can you try to get more positive reviews?

• Co-create with key influencers
• Find fans before the launch
• Ask people you know to write the first few reviews
• As your fans to leave positive reviews
  

 

Download file for iPod or iPhone.

Today I have the honor of being the keynote speaker at the Internet & Technology Summit 2009 hosted by Tampa Bay CEO Magazine where I spoke about the changes happening in marketing.  I'll try to update the post later with notes or audio/video.

View the presentation slides below, or Download PPT file.

 

Internet & Technology Summit Video 2 from Tampa Bay CEO Magazine on Vimeo.

I heard someone call HubSpot the "Web 2.0 Version of [a marketing software company]" this week.  It annoyed me.  Less because they were comparing HubSpot to a sort of boring company with complicated, expensive products that don't really work, but more because they described HubSpot as "web 2.0".

Top 10 Reasons Why HubSpot is NOT a Web 2.0 Company

1. Our company name is easy to spell.
2. We have more people over 25 in the company than under 25.
3. Our company name does not sound like it ends in "-er" but actually just ends in "r".
4. We are not based in a loft in San Francisco.
5. Our logo does not have a reflection in it.
6. Our product does not say "Beta" over 2 years after launch.
7. We do not have Guitar Hero in our office. 
8. Both of our co-founders have gray hair.
9. We have paying customers... lots of them.
10. Revenue.  Did I mention revenue?