Marketing with Mike Volpe

How do you get 4 million YouTube views of your new song?  Use profanity in the title and the song, and post a video of it.

The one thing that Cee Lo (half of the Gnarls Barkley group) did do which was clever is that he posted the full version of the video on Facebook, but made you "Like" his Facebook page in order to view it.  That is a good example of giving away some content for free, and then requiring something to get the more advanced content.

Warning.  These videos are not safe for work.

Original Cee Lo F--k You Video

 

New / Final / Official Cee Lo Video (This is the one you originally had to "Like" his page on Facebook to see.)

 

Source: Entertainment Weekly via Matthew Stein

 

Update: Here is an awesome response video sent to me by Eric Vreeland

I had a chance to get to know Eric during both HubSpot TV and sharing a panel with him a couple weeks ago talking about the ROI of social media.  Eric is a super nice and sage guy who has a real grasp of how social technologies are changing the business world.

See for yourself with a couple clips from HubSpot TV or check out his book.

We created a new video.  Actually 20 of them.  Four of them are in a series called Foursquare Cops.  I think the first one has a lot of potential to be somewhat viral.  Check it out.

Why does the Foursquare Cops video have a lot of viral marketing potential?  

1. Ties into an emerging trend - Foursquare is really hot right now, and there is not a ton of video content about it
2. Leverages parody - Making fun of the COPS show in a satirical way
3. No limits - Many companies would be scared about swearing or shooting in their videos, but on the internet bland content gets bland results
4. Appeals to influencers - Doing a video about a social media topic helps attract and activate the people that are most apt to share content online
5. Broad appeal - Rather than focusing on just B2B marketers, by engagding a bigger audience you can hopefully appeal more to the mainstream and drive more views
6. Exciting & Funny - Good content wins
7. Short - Keeping videos pretty short is usually important for success online
   

So far, Foursquare Cops has been a trending topic on Twitter in Boston, blogged by Mashable, and has thousands of Tweets.  We will see in the next 48 hourshow big it gets...

Karen Rubin and I will be in Las Vegas March 19 for live showing of HubSpot TV and then a marketing workshop.

I did a little research on Twitter Grader, and found a few folks that I would like to meet on March 19, and who I am hoping might want to come to the HubSpot TV show that day.

Name / Website	Twitter Name	Twitter Grade
Chris Voss	@chrisvoss	100
Darren Scott Monroe	@darrenmonroe	100
Warren Whitlock	@warrenwhitlock	100
Chris Rauschnot	@24k	100
Blair Semenoff	@flipbooks	100
Luda Drummond	@ludadrummond	99.8
Mercedes Mix	@mercedeslv	99.6
Vegas Tweets	@vegastweets	99.6

Are you on this list?  Connect with me or leave a comment, and let's chat!  Maybe we can have you on the show?

Not on the list?  Know someone else that I should meet?  Invite them to come to the show on March 19!

Earlier this week at Woot Con, in addition to the keynote presentation, I gave a presentation about Lead generation, Lead Conversion and ROI.

I streamed the presentation live, so you can watch the video or view the slides below.

 

Presentation on Lead Generation, Conversion, Measurement and Marketing ROI by Mike Volpe, VP Marketing at HubSpot. Covers how to convert more traffic into visitors using landing pages, offers, calls to action, analysis, and how to measure ROI and marketing.

Today I had the pleasure of delivering the keynote address at W00t! Con in Bakersfield, California.  I used my new iPhone 3Gs to stream the presentation live on Qik (my old phone was just an iPhone 3G and did not do video).  You can watch the presentation in full (until my battery died during th Q&A) or just see the slides.

 

Inbound marketing keynote presentation by Mike Volpe, VP marketing at HubSpot at www.WootCon.com on 22 Feb 2010 in Bakersfield, CA. The presentation covers inbound marketing, online marketing, internet marketing, SEO, social media marketing, lead generation and small business marketing.

What is the future of Search Engine Optimization?

How can you be successful in SEO in 2010 and beyond?  How does social media affect search?  Will Facebook replace Google?  What about video?  What about other social media sites like LinkedIn and Twitter, will they affect search?  This SEO in 2010 video covers the basics of SEO, and then goes onto more advanced topics to set the stage for you to be successful in search engine optimization in 201.

FYI, this webinar is in support of my Movember campaign to raise money and awareness for men's cancers.  The webinar is completely free, but I will ask you if you like the webinar to make a donation to support my Movember campaign.

<-- Download Webinar Slides -->          <-- Donate to fight cancer in Movember -->

 

<-- Download Webinar Slides -->          <-- Donate to fight cancer in Movember -->

 

Download video for iPod and iPhone.

With the huge boost in user generated content on websites allowing product and business reviews like Amazon, Yelp, and more, how can you try to get more positive reviews?

• Co-create with key influencers
• Find fans before the launch
• Ask people you know to write the first few reviews
• As your fans to leave positive reviews
  

 

Download file for iPod or iPhone.

What should my co-host Karen Rubin be for Halloween on HubSpot TV?

She promised me that if I wear a banana costume she has then I can pick what she has to wear.

Please leave your thoughts and ideas in the comments.

I'll pick the best 5 ideas or so and then maybe we can vote.  A couple suggestions to get your creative juices flowing are below.

 

 

We tried to have a little bit of fun at HubSpot mocking Twitter in an office environment and how some companies are obsessed with it.  How did we do?  is it funny? (I actually can't tell if I laugh because I know all the people, or it is actually funny.)  Do you have ideas for another funny office video?