Posted by Mike Volpe on Tue, Jun 29, 2010
At the Atlassian Starter Day I had a chance to share some of my thoughts on startup marketing based on doing marketing at HubSpot and helping to grow the company from 5 people to over 160 people and nearly 3,000 customers over the past 3+ years.
Below is a video of the presentation, as well as my slides. If want to read more text tips and comment or discuss this topic, there is a great discussion on the OnStartups Blog article.
Posted by Mike Volpe on Thu, Apr 22, 2010
I speak a lot at different marketing events, and am always looking to add data to my presentations. Data helps tell a story and provide proof points for what you are presenting. But, I also found that good data and charts on marketing topics were not easy to find in one place. The data existed, it was just hard to find quickly and easily. Knowing that we had a lot of data at HubSpot, I compiled a presentation of over 50 marketing graphs and charts from all the different reports and blog articles we have created. You can see the presentation below, and you can download the original file of marketing charts and graphs as well.
Enjoy! (and yes I am a data geek...)
Posted by Mike Volpe on Mon, Feb 22, 2010
Today I had the pleasure of delivering the keynote address at W00t! Con in Bakersfield, California. I used my new iPhone 3Gs to stream the presentation live on Qik (my old phone was just an iPhone 3G and did not do video). You can watch the presentation in full (until my battery died during th Q&A) or just see the slides.
Inbound marketing keynote presentation by Mike Volpe, VP marketing at HubSpot at www.WootCon.com on 22 Feb 2010 in Bakersfield, CA. The presentation covers inbound marketing, online marketing, internet marketing, SEO, social media marketing, lead generation and small business marketing.
Posted by Mike Volpe on Mon, Aug 31, 2009
I have the pleasure today of speaking at the BrandSource National Convention, where they have asked me to talk about inbound marketing (and especially social media). In addition to may latestmaterial, I added a few slides and examples relevant to this particular audience. But, we're looking for more ideas from you! See below and leave a comment.
View presentation below, or download PPTX file.
Additional Inbound Marketing and Social Media Marketing Resources:
What are your ideas?
What ideas do you have for how a local appliance and electronics retailer could do to leverage inbound marketing (publishing online content, optimizing for search, leveraging social media)? Leave your ideas in a comment below?
Posted by Mike Volpe on Mon, Aug 24, 2009
Posted by Mike Volpe on Wed, Jun 17, 2009
If you have heard me speak before, you know I believe that content is an important part of inbound marketing. Not the only part, but an essential part of it. Here are a couple case study slides from a presentation I am doing this morning.
Posted by Mike Volpe on Thu, May 07, 2009
Continuing the long week of presentations, I spoke to the New England Direct Marketing Association (NEDMA) about Search Engine Optimization (SEO). Download the slides or view the full presentation below.
Download PPT slides
Additional useful links related to the NEDMA SEO presentation:
Posted by Mike Volpe on Wed, May 06, 2009
I presented at the PRSA Travel and Tourism Conference today on inbound marketing and especially search engine optimization specifically for PR (public relations) in the travel and tourism industry.
Download PPT presentation.
Summary:
- PR should include creating more content for the company, and not "we won an award" press releases, but interesting stories about the destinations, services and people who travel
- Optimize your press releases using Press Release Grader
- PR should help generate more links back to the client website since more links help power your SEO
Posted by Mike Volpe on Wed, Mar 04, 2009
My friends at the Bridge Group are having a cool contest this month - a business pitch contest - where 16 pitches will be selected and then face-off 1-1 until a winner is selcted for the grand prize.
It's free to enter, so if you have a "pitch" to submit, check it out.
Posted by Mike Volpe on Thu, Feb 12, 2009
Today I am speaking at the Albany, NY chapter of the AMA (American Marketing Association) about inbound marketing.
For anyone interested in what I am saying, download the presentation (PPT format), or flip through the slides below.
If you saw the presentation and liked it, leave a speaking testimonial on this blog article or on my LinkedIn profile.