Marketing with Mike Volpe

If you read this blog at all you know that I love marketing data.  There is a new study by Edison Research with data on Twitter out that I was fortunate enough to get a a preview of.  The most interesting stats to me were theones about awareness and usage for Twitter and Facebook (I really wish they had included LinkedIn...).

• Twitter has significantly grown in awareness, where now about as many people have heard of Twitter (87%) as have heard of Facebook (88%)...
• ...however, Twitter is only used by 7% of Americans, while Facebook is used by 41% of American.
• This means that the conversion rate from awareness to usage for Twitter is about 8%, while for Facebook it is 47% - quite a remarkable difference.

This data seems to match the results from the last couple "State of the Twittersphere" reports which said that Twitter was slowing in terms of usage.  Twitter appears to have become very well known because of the celebrities and large brands using it, while lagging in terms of usage with the everyday person.

Download the whole study from Edison Research here: http://www.edisonresearch.com/twitter_usage_2010.php and if you want even more data like this, check out some other marketing data.

Lead generation, specifically quality leads, is the top challenge for B2B marketers.  It always has been, and it always will be.  Leads are like a drug, once your sales team has some, they want more - and they always ask for higher quality until you start handing them signed purchase orders.  So it didn't surprise me that this MarketingSherpa study showed that quality lead generation was the top challenge.  What surprised me was how much lead generation was ahead of the other categories... check it out: 69% of marketers said quality lead generation was the top challenge, and all the other categories were in the 30's.  Remarkable.  Notice too that just a large volume of lead generation is also on the list at 35%.

More marketing data...

I speak a lot at different marketing events, and am always looking to add data to my presentations.  Data helps tell a story and provide proof points for what you are presenting.  But, I also found that good data and charts on marketing topics were not easy to find in one place.  The data existed, it was just hard to find quickly and easily.  Knowing that we had a lot of data at HubSpot, I compiled a presentation of over 50 marketing graphs and charts from all the different reports and blog articles we have created.   You can see the presentation below, and you can download the original file of marketing charts and graphs as well.

Enjoy! (and yes I am a data geek...)

 

I love data.  Netflix makes available rental data by zip code.  Mash that up with a map and you can get some cool stuff.  This article on NYTimes.com has a cool graphic that allows you to see rental popularity by different titles and zip codes.

I've always thought that marketing people, especially those on the creative and advertising side of the industry loved the show. In fact, I started watching it during the first season after 3 different advertising/PR people told me about it.  Now I might have some data that agrees with me?

In Boston, there is a big concentration of Mad Men viewers in Cambridge (where HubSpot is located by the way) and also Boston and Somerville - areas where creative types tend to live and work.  In New York, you see the same thing - a concentration in Manhattan and Brooklyn.  And in the San Francisco Bay Area, there is a concentration in San Francisco and Oakland, and a noticeable lack of views in the technology-centric (but not marketing-centric) Silicon Valley.

 

 

 

Hat tip to Kirsten, who sent me the link.

What do you think?  Is my assumption correct?