Marketing with Mike Volpe

Next week I am the day 2 keynote speaker at the Internet Technology Summit in Orlando where they have asked me to talk about how we have built HubSpot to 160 employees and 2,800 customers using the latest technology tools.  I am going to talk especially about how the vast majority of our company activity is conducted in the cloud, and the cultural implications of that.  I have blogged way back in January 2007 about the disruptive effects of Google Docs, and do feel that the availability of tools like these affects how you should start and build a company.

Here are some of the cloud based business tools I will be talking about, all of which I use myself:

• Google - email and calendar
• Google - documents, spreadsheets, videos
• DropBox - document sharing
• Mozy - computer backup
• Confluence - corporate wiki
• Jira - bug and issue tracking
• HubSpot - marketing
• Salesforce.com - sales and customer support
• GoToMeeting / Skype - online meetings
• Lots more...

Do you use a lot of cloud-based business tools?  What would you want to hear about on this topic? Leave a comment below!

 

Karen Rubin and I will be in Las Vegas March 19 for live showing of HubSpot TV and then a marketing workshop.

I did a little research on Twitter Grader, and found a few folks that I would like to meet on March 19, and who I am hoping might want to come to the HubSpot TV show that day.

Name / Website	Twitter Name	Twitter Grade
Chris Voss	@chrisvoss	100
Darren Scott Monroe	@darrenmonroe	100
Warren Whitlock	@warrenwhitlock	100
Chris Rauschnot	@24k	100
Blair Semenoff	@flipbooks	100
Luda Drummond	@ludadrummond	99.8
Mercedes Mix	@mercedeslv	99.6
Vegas Tweets	@vegastweets	99.6

Are you on this list?  Connect with me or leave a comment, and let's chat!  Maybe we can have you on the show?

Not on the list?  Know someone else that I should meet?  Invite them to come to the show on March 19!

Earlier this week at Woot Con, in addition to the keynote presentation, I gave a presentation about Lead generation, Lead Conversion and ROI.

I streamed the presentation live, so you can watch the video or view the slides below.

 

Presentation on Lead Generation, Conversion, Measurement and Marketing ROI by Mike Volpe, VP Marketing at HubSpot. Covers how to convert more traffic into visitors using landing pages, offers, calls to action, analysis, and how to measure ROI and marketing.

Today I had the pleasure of delivering the keynote address at W00t! Con in Bakersfield, California.  I used my new iPhone 3Gs to stream the presentation live on Qik (my old phone was just an iPhone 3G and did not do video).  You can watch the presentation in full (until my battery died during th Q&A) or just see the slides.

 

Inbound marketing keynote presentation by Mike Volpe, VP marketing at HubSpot at www.WootCon.com on 22 Feb 2010 in Bakersfield, CA. The presentation covers inbound marketing, online marketing, internet marketing, SEO, social media marketing, lead generation and small business marketing.

There are some great upcoming sales and marketing events you should check out, especially if you are near any of them in person.

 

After the Cutting - How Successful Companies Sell Their Way Back to the Top - Boston (Waltham) - November 3

This event has CEOs and sales and markeitng experts talking to a CEO level audience about the best practices in sales and marketing during a recession.  It should be a fantastic event, they have a long history of great events with 300+ people.  You can register for both a live in person lunch or the live web-video.  Use the discount code HUB1109 to save $$$.

 

Silicon Valley AMA Event - Mountain View, CA - October 22

HubSpot is sponsoring and Brian Halligan is speaking at the "Using Social Media for B2B Lead Generation" event, and I bet you can get a copy of the new book there too.

 

MeshMarketing Conference - Toronto, ON - October 22

Dharmesh Shah is speaking at this fantastic event in Toronto, and I also bet you can have him autograph your copy of the Inbound Marketing Book there too

Marketing Profs Digital Mixer - Chicago - October 21-22

This is the second annual event bringing together markeitng geeks to chat about what is coming next.  I'll be speaking on the second day with a case study about business blogging.  Register and use code DMSPK09 to save $$$.

 

Business Marketing Association (BMA) - Chigaco -  October 21

The BMA Chicago is hosting a breakfast speaker series about social media marketing, and I have the opportunity to speak as part of the series this day.  Learn more about the event.

 

I am listening in at the Marketing Sherpa B2B Lead Generation Summit #sherpab2b09.  (HubSpot TV is live streaming the event if you want to tune in.)  Here are some notes from the landing page session run by Flint McGlaughlin from MarketingExperiments.

Top Landing Page Mistakes to Avoid

1. Lack of Clarity - Do people visiting your landing page know (a) Where am I? (b) What can I do here? (c) Why should I do it? 
2. Undisciplined Eye-Path - Make sure you lead people's eyes in a single direction towards the action you want - try a page with a single column or at least one big column in the middle.
3. Insufficient Value Promise - Make sure the message on the button and headline talk about the benefit of completing the form.
4. Excessive Friction - Do your best to eliminate steps, questions and friction- try to balance quality and quantity.
   

Here is my SEO presentation from the Inbound Marketing Summit in Dallas, including all the search engine optimization tips and tricks I covered, and information about how social media impacts search engine optimization.  There is still one more IMS in Boston - September 30 to October 1, 2009 - www.InboundMarketingSummit.com.

Download full PPT here or view the slideshow below.

 

But... How do I get started with Inbound Marketing?

In addition to my presentation, there were a lot of questions about "Where can I learn this stuff?  Where is the "101" content?"  Well, a big part of what we do for marketing at HubSpot is basic education on inbound marketing.  So here are links to some intro or 101 presentations on the basics:

• Twitter 101
• Facebook for Business 101
• Social Media 101 
• Blogging 101 
• SEO 101
• Inbound Marketing 101
• Website Redesign for Lead Generation

Finally, if you want to learn more, register for the Inbound Marketing University, a free series of online classes to train you on all the basics, there is even certification available (if you can pass the exam).

Today I am speaking at the Albany, NY chapter of the AMA (American Marketing Association) about inbound marketing.

For anyone interested in what I am saying, download the presentation (PPT format), or flip through the slides below.

If you saw the presentation and liked it, leave a speaking testimonial on this blog article or on my LinkedIn profile.

I'm looking to do more speaking this year, and part of that is showing other people that I am in fact a good speaker.  And the best way to do that short of having them watch me give a live presentation is to get other people who have seen me speak give a testimonial.

So, if you have seen me speak and liked my presentation, I am asking you to give a short testimonial.  You have 3 options:

1. Leave a recommendation on my LinkedIn profile (preferred)
2. Leave a comment on this blog article below
3. Leave a wall post on my Facebook profile

I'll choose a few of the best ones to publish on this website and will link back to you as well.

Thanks!

For those of you looking for some useful content and want to decide if I actually am a good speaker, here is a video of a "Website Redesign Tips" presentation I gave.

Ann Handley interviews me while we both try not to laugh. 

I had a lot of fun at the Marketing Profs Digital Mixer last week.  Similar to the Inbound Marketing Summit, they had some of the luminaries of inbound marketing talking about SEO, blogging, podcasting, video, social media, and more.  The cumulative knowledge at the event was huge and the feedback from folks I talked to was very positive.  (I think that the combination of Seth Godin and David Meerman Scott at the Inbound Marketing Summit just can't be beat as far as raw power of a speaker lineup, but hey... I'm biased!)

It was great to connect with old friends Chris Penn, Chris Brogan, Jason Baer, and host Ann Handley.  I also met lots of new folks including Frank from Comcast, CC Chapman, Rohit Bhargava,  Greg Cangialosi and Gary Vaynerchuk.  Gary V exudes a passion and energy that just can't be beat!  It was a lot of fun to see him present (you can watch the video of Gary V here).  Unlike the keynote from the day before by Arianna Huffington, who was clearly very smart but a little flat and perhaps used too many political insider jokes for the crowd, Gary V has so much passion and energy, he just can't fall flat.

Overall it was a great eventbecause of the people, especially.  But only because my personal appetite for even more sessions about inbound marketing is not too big right now since I live and breathe this stuff 24x7.  For others who lead a different life than I do, it was a solid event and worth going.  As the governator says... "I'll be back!"