Marketing with Mike Volpe

Bernie Borges has written "Marketing 2.0", and I think it is a great inbound marketing book that you should buy.  Here's why:

• It is a complete vision of inbound marketing it is not just about social media, blogging or lead generation - it is a holistic view of inbound marketing
  
• It has great specific examples and case studies from lots of different industries

Disclosure - I wrote the foreward to the book and Bernie gave me a free copy!

Download file for iPod and iPhone.

Brian Halligan and Dharmesh Shah have written Inbound Marketing, which hits bookstores today!

Here is why I like the book:

• A complete vision of inbound marketing it is not just about social media, blogging or lead generation - it is a holistic view
• To do list and questions throughout, making it an interactive guide
• It draws heavily on our experiences growing HubSpot from a brand new company, to over 1800 customers and 100 employees in just 3 years
  

Disclosure - it was written by my bosses (and I got my copy for free)!

Buy "Inbound Marketing" on Amazon.com

Download file for iPod and iPhone.

The top Inbound Marketing Book is, of course, "Inbound Marketing" by Dharmesh Shah and Brian Halligan.  The book is based off of all of our experience doing inbound marketing at HubSpot.  I highly recommend you spend the $17 to buy it on Amazon.com.

Inbound Marketing: Get Found Using Google, Social Media, and Blogs

Another great inbound marketing book is "New Rules of Marketing and PR" - everyone in marketing and small business should read it. 

1. This book is one of the fundamental books leading to the inbound marketing movement.
2. It is very approachable and is a great way for someone new to inbound marketing to get started.
3. This book is written in a way that it can be very convincing, and you can use it to convince your boss or CEO that your company needs to dive into inbound marketing.

Download video file for iPod.

World Wide Rave is an awesome book for three reasons:

1) It is very timely since creating a World Wide Rave is part of the new trend of inbound marketing

2) The book uses some great examples of smalll businesses and entreprenerus creating thier own World Wide Rave

3) It is very easy to read and approachable, so you don't need to be a viral marketing expert to learn something from the book

Download file for iTunes / iPod / iPhone (.m4v)