Posted by Mike Volpe on Wed, Jan 25, 2012
One of the biggest hurdles that buyers encounter when implementing a
marketing automation system - or any software for that matter - is learning the terminology. You know that in order to have effective lead management, you need a strong demand generation system that will drive leads into your funnel. From there you need to define a lead scoring methodology and then make a lead nurturing plan to support the various leads based on their scores and where are at in the buying cycle. Great! Now, what does all that actually mean?
In this video from
the MASG team over at Software Advice, Carlos Hidalgo of the Annuitas Group describes these two terms to alleviate some of the confusion.
In part 2, Hidalgo discusses how to work within marketing automation to support the processes and strategy that you already have in place.
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Posted by Mike Volpe on Fri, Jan 20, 2012
My personal view is that content is an important ingredient to inbound marketing but content is not the whole story. You need to measure and analyze your marketing, you need to convert visitors into leads and customers using landing pages and lead nurturing. You need to promote your content using social media dn other methods.
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Posted by Mike Volpe on Thu, Dec 08, 2011
See this infogrpahic that Capterra created. I found it sort of surprising, because while HubSpot contains features like marketing automation, I would not call HubSpot marketing automation. What do you think about the data / rankings?
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Posted by Mike Volpe on Wed, Oct 19, 2011
Posted by Dan Zarrella on Mon, Aug 22, 2011
Posted by Mike Volpe on Mon, Aug 22, 2011
Earlier this year, my good friend and colleague Tim Ash and I collaborated on a webinar called “Optimizing Your Site for Maximum Lead Flow”. If you’re not familiar with Tim, he’s the author of the book “Landing Page Optimization” and chairs an interesting event focused exclusively on website conversion optimization called Conversion Conference. Tim’s specialty is convincing web visitors to take action on your website, and my niche is attracting people to your website. We made a great team, because together we provided a 360-degree view of website optimization, from getting more people to find your site to getting them to complete your conversion action once they’re there.
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Posted by Mike Volpe on Tue, Jun 28, 2011
Check out these 101 Marketing Quotes compiled by the awesome team I work with.
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Posted by Mike Volpe on Wed, Jun 08, 2011
I've been asked this marketing compensation question a few times recently. There are two reasons why I think having more than a small amount of marketing compensation tied to sales is a bad idea:
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Posted by Mike Volpe on Thu, Mar 24, 2011
I love hip-hop music, and I love marketing. Put those two together and you have me hooked! I ran into "The SEO Rapper" a couple years back and became a fan. Now, I have the pleasure of meeting him in person and hosting him on HubSpot TV.
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Posted by Mike Volpe on Wed, Mar 23, 2011
I was asked by email to provide some thoughts on tips to keep people engaged during webinars. We do a lot of webinars - I've done probably 50 myself and our team at HubSpot has done hundreds, and we've had over 100,000 views of our webinars in total. In fact our last webinar had over 20,000 people register for just that one webinar alone.
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